Commented on “Social Media Examiner”

Posted: May 5, 2010 in Uncategorized

I think the reason most companies dont do Social Media (or do it badly) is because its hard to quantify the ROI. The elusiveness of “brand value” is bad to begin with and changes with tides; to calculate the effort vs. payoff of blogging, facebooking, twittering, what have you; companies would have to change the way they think and act at their core.

Also, you cant pay someone to do Social Media well. An employee would have to be passionate about his employer and few employees are diluted enough (I hope) to fall for corporate propaganda.

The past success of corps in Social Media has always been tied to (from what I’ve observed, I could be wrong) brute force, short-term push using outside consultants.

Maybe Social Media success (however you define that) doesnt have to be a slow but steady climb, but all evidence points to the contrary. Companies are not willing to invest in something who’s return on that investment cant be calculated on quarterly basis.

Come to think of it, “corporations in social media” is kind of a perversion of the concept. I realize they feed most of us so we have be be well behaved and play along, but who are we kidding?

Originally posted as a comment
by dogandogs
on Social Media Examiner using DISQUS.

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